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Link Building Strategies For 2006
By Thomson Chemmanoor, Tue Jan 10th
"off page" factors have become one of the important factors forsearch engine ranking. And link popularity is "off page" factor. Link building is very pain staking process because it consumeslot of time and also see the results only gradually. During thepast few years webmaster exchanged mails to other webmaster togain inbound links to their website which is commonly called"Link Exchange" during the year 2005 many link farms, linkdirectories and building and selling link website and companiespopped up just to carter this sector. Since search engines stillvalue these links like MSN which gives importance to anchor textlinks pointing to any website in their algorithm. But after someof the major update of Google in 2005 and especially the Jaggerupdate which was done in 3 phrases over a period of 40 days madewebmasters and SEO experts to give a second through aboutreciprocal linking. Reciprocal linking was a method to artificially increase the linkpopularity of the website and gain search engine ranking.However after Google Jagger 3 update webmaster and websitepromotion experts learned that their website was dropped to afew hundreds of pages in the search engine results. Whathappened was Google discounted or gave no value to those kindsof links build artificially by webmaster to gain linkpopularity. Besides website which has high quality inbound linksreplaced those ranking which was previously enjoyed by otherwebsites. Inbound links doesn't mean just links pointing to thewebsite; it should be from authority website and should be seenas natural by search engine spiders. Any kind of artificialmethod to gain inbound links will be identified by these spiderbots and there will be a drop in those particular websiteranking. (Article continued below)
The important tips and techniques to be used in future linkbuilding for 2006 are as follows. 1) Reciprocal link - Before I go further I would like to tellyou that reciprocal linking is not dead. For example if you runa website on pets supplies and linking to a dog grooming websiteit is definitely take in to consideration
by search engine,since it adds value and information for the visitor to thesewebsites. 2) Directories links - A link from Dmoz and yahoo directory isstill considered as gold by Google and eventually your websitewill be included in Google directory is you are listed in Dmoz.Directory submission is not bad idea but if you run a websiterelated to real estate and submitting to non related directoryit is not given value and will be discounted. The quality of thelink matters rather than number of links. So try to get linksfrom your Niche areas and directories. 3) Be a Content provider:- This is pretty tough but worth theeffort that means give people a reason to link to your website.The reasons could be if you provide information to relate to ourniche area on your site. I mean unique content and wherewebmaster can't find these kinds of information and it will beuseful to reader in your niche area. Create an article sectionin your own website, so definitely you will get requests fromother webmasters to link to your site. 4) Think out of the box to get links: - Send testimonials forproducts and services which you have used and ask a linkpointing to your website. Conduct interviews with professionalsin your niche area. 5) Press release:- Submitting a press release related to newservices, features or products which you are launching will havedrastic effect to gain links and popularity to your website.Submitting press release is fast catching up with webmasters.There are many publishers and subscribers looking for latestnews and content. So by submitting a press release you gain awide publicity. 6) Submitting articles.- This is a form of viral marketing orlike a virus because you articles submitted to article banks andezine publishers will be picked by hungry webmaster andpublisher looking for free reprint content. Imagine this articlewhich i have written might be picked up in newsletters andonline publishers which in turn gain me a free inbound link. So the bottom line is try to gain maximum inbound links fromauthority sites and your niche related website. This willdefinitely make your link building for the year 2006 a betterexperience and see your website visibility and popularity gainnew heights. About the author:Thomson Chemmanoor is a staff writer for Article Networks andalso runs the following website. Small Business Web DesignCompany and Pay perclick Campaign Management You have permission to publishthis article electronically or in print, free of charge, as longas the bylines are included. | 